Over the last decade we have witnessed the increasing use of non geographic numbers advertised by the business. Getting this decision right could make the difference between customers calling your business to inquire about a product or service.
However dialing a 0870 or 0871 number can cost your customer up to 10p per minute which is substantially more than a normal call. Worse still if you are calling to complain about the service it would actually mean that the company your are calling to complain about is actually making profit from your call. These products are sometimes used by the banks, insurance companies or travel agents.
So should your customer pay many times more than the standard call in order to buy from your business? Research suggest that 90% of the public recognise 0800 numbers and 65% are more likely to call an 0800 number compared to say a standard number let alone 0871 number. What impact would there be on your business if you started to receive 65% more calls from the highly expensive advertising campaigns you do?
There are many more advantages to the business when using a 0800 number which we will discuss here shortly as some of the functionality provided by the non geographic numbers can also be delivered by your telephone system (PBX) auto attendant.
For more information call 08000 566 118 or e mail info@mintnetwork.co.uk
